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KITA News
  • KITA Launched “Trade Big Data Service”
    2020-09-14 hit 469

                             KITA Launched “Trade Big Data Service”

    -     To provide customized services for each individual through big data analysis  -

     

    The Korea International Trade Association (Chairman: Kim Young-ju) launched the “Trade Big Data Service” on September 14th.

     

    This service analyzes the past history of customers who have used the association's support projects and various services, and based on this analysis, it automatically recommends the most appropriate content and services from more than 450,000 trade content such as reports, seminars, and support projects provided by the association.

     

    The service is available on KITA.net, the trade information portal, tradeKorea.com, the organization's B2B online transaction brokerage platform, and the website of Trade Academy (tradecampus.kita.net).

     

    KITA.net offers 'customized news' that recommends relevant news and reports according to the users' interests in businesses and countries, 'recommended business' that recommends exhibitions, conferences, and briefing sessions according to the history of support projects and services, and 'support service' that recommends various services of the association, including financial support and interpretation and translation services that users may need.

     

    tradeKorea automatically recommends the products searched by other users who were interested in the same products that were viewed by the users and the Trade Academy provides a service that recommends education courses taken by others with similar learning patterns to the users.

     

    Park Kang-pyo, head of Big Data Department of the Korea International Trade Associaiton, said, “Now, information and services that are of interest to users will be provided more conveniently and quickly without having to search for the information or services they want,” and added, “In the future, we plan to expand the service area such as artificial intelligence (AI) buyer matching, etc.”

     

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